The medical affairs industry is a growing sector of pharmaceuticals and encompasses a number of different businesses and operations.
proSapient supported a European Private Equity firm to research and ultimately purchase a majority stake at a European medical affairs consultancy.
proSapient supported our client to design, build and field a survey of 100 medical affairs and market access professionals in Europe and the US. proSapient also identified and facilitated expert calls with executives in the space to bring qualitative insights to the study.
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proSapient’s survey platform and service supported a successful acquisition decision, as well as a partnership that will facilitate global healthcare customer insights and patient engagement.